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Google Analytics
Google Analytics is Google's web and product analytics platform.
At a glance
Google Analytics is Google's web and product analytics platform.
Catalog categories: web-analytics.
Catalogued capability areas: - Traffic and audience analytics - Conversion tracking - Reporting
This summary reflects the catalog record, not a complete product specification. Verify intended users, end-to-end workflows, supported platforms, edge cases, data handling, and constraints against cited sources. Treat capability labels as research leads until that verification is complete.
- Traffic and audience analytics
- Conversion tracking
- Reporting
Open-source alternative
2 candidate projects in the landscape. A candidate may cover all, part, or none of what Google Analytics does — read the coverage and gaps below.
Coverage and gaps
Alternative coverage
Available. Self-hosted analytics is mature (Matomo, Plausible, Umami).
The gap
Web analytics is one of the strongest open-source categories; the core need is fully covered.
Build this product with your agent
This Markdown file is the coding-agent skill for Google Analytics. Give it to your agent in your project; it guides research, reuse decisions, implementation and verification.
- agent-kit.mdDownloadable Markdown skill with product-specific instructions for your coding agent.available
- skill.mdGenerated copy of the same product skill — rae google-analytics --out ./google-analytics-agent.in kit
- mcp.jsonOptional MCP server config — rae google-analytics --out ./google-analytics-agent.in kit
- Product workspaceOptional starting workspace for your agent — rae build product google-analytics --out ./google-analytics.
- ChoosePick the product you want to build.
- ReviewAsk your agent to check the product skill, evidence and alternatives.
- BuildGive the skill to your coding agent and build in your own project.
- VerifyRun the checks for your implementation and review the result.
Evidence
Sources
Provenance
- Catalog record — catalog/products.jsonl
- Research dossier — research/companies/google/products/google-analytics.md
- REA web-surface report — catalog/rea/google/google-analytics.md
- Open-source skill file — catalog/skills/google/google-analytics.md
Next step
Give the Google Analytics skill to your coding agent in your project. Ask it to evaluate Matomo ↗ against your needs, reuse what fits, then follow the skill's build and verification instructions.
Give the product skill to your coding agent in the project where you want to build. Optional starter workspace: rae build product google-analytics --out ./google-analytics. CLI reference.