Google Analytics

Google Analytics is Google's web and product analytics platform.

Alternative coverageavailable
Product skillready for your agent
Company
Google (google)
Product type
business_software
Categories
web-analytics
Official site
https://analytics.google.com/ ↗
Catalog ID
google-analytics

At a glance

Google Analytics is Google's web and product analytics platform.

Catalog categories: web-analytics.

Catalogued capability areas: - Traffic and audience analytics - Conversion tracking - Reporting

This summary reflects the catalog record, not a complete product specification. Verify intended users, end-to-end workflows, supported platforms, edge cases, data handling, and constraints against cited sources. Treat capability labels as research leads until that verification is complete.

  • Traffic and audience analytics
  • Conversion tracking
  • Reporting

Open-source alternative

2 candidate projects in the landscape. A candidate may cover all, part, or none of what Google Analytics does — read the coverage and gaps below.

Matomo

GPL-3.0

Self-hosted web analytics with full data ownership.

Mature; 15+ years.

Plausible

AGPL-3.0

Lightweight, privacy-first analytics.

Self-hostable community edition.

Coverage and gaps

Alternative coverage

Available. Self-hosted analytics is mature (Matomo, Plausible, Umami).

The gap

Web analytics is one of the strongest open-source categories; the core need is fully covered.

Build this product with your agent

This Markdown file is the coding-agent skill for Google Analytics. Give it to your agent in your project; it guides research, reuse decisions, implementation and verification.

Get the Google Analytics build skill

rae google-analytics --out ./google-analytics-agent

Generate the skill with the RAE CLI, or download the Markdown skill. The source skill is also available in the catalog.

  • agent-kit.mdDownloadable Markdown skill with product-specific instructions for your coding agent.available
  • skill.mdGenerated copy of the same product skill — rae google-analytics --out ./google-analytics-agent.in kit
  • mcp.jsonOptional MCP server config — rae google-analytics --out ./google-analytics-agent.in kit
  • Product workspaceOptional starting workspace for your agent — rae build product google-analytics --out ./google-analytics.
  1. ChoosePick the product you want to build.
  2. ReviewAsk your agent to check the product skill, evidence and alternatives.
  3. BuildGive the skill to your coding agent and build in your own project.
  4. VerifyRun the checks for your implementation and review the result.

Evidence

Sources

Provenance

Next step

Give the Google Analytics skill to your coding agent in your project. Ask it to evaluate Matomo ↗ against your needs, reuse what fits, then follow the skill's build and verification instructions.

Give the product skill to your coding agent in the project where you want to build. Optional starter workspace: rae build product google-analytics --out ./google-analytics. CLI reference.